Do they win by disproving survival of the fittest?

Good question!
Highlighting body areas with an optical illusion!

Patent
http://www.google.com/patents/about?id=oDB6AAAAEBAJ
Extream fake body
A new scientific journal, that will be called either Scientific Nature or Natural Science.

It is a beautiful work of Rick Rolling, a magazine consultant.
http://news.sciencemag.org/sciencenow/2010/04/science-nature-team-up-on-new-jo.html

Click to zoom
Because desert goat herders living In tents 3000 years ago knew more about the cosmos and biology than modern day scientist